Archive for Content Marketing
Finding good article topics to write about to put on your site aint really all that easy.
On the surface, an article topic is just one line of text. But once you dive deeper into what it really takes to come up with some article topics, you’ll see that it’s a whole new kettle of fish.
Writing your topic requires a bit of knowledge of your target market. You need to have a form of understanding of what catches their attention and what doesn’t.
It also requires you to kind of know what your market already knows and what they want to learn.
Here’s how to come up with some cool and interesting article topics.
Look for Specific Questions That Need to be Answered
Go on internet forums and look for specific questions to give an answer to. Ideally the questions should be specific, but still appeal to the audience globally.
For example, let’s say your audience is pizza parlour owners. One specific question they might have is how to know when they need to start planning to replace their pizza ovens. It’s a very specific question, but it applies to all pizza parlour owners.
These questions work very well because often people have never read an article addressing those specific questions; but a lot of them will still gain a lot from reading the answer to such questions.
Checkout The Google Engine for Your Article Topics
Type your search keyword into Google using various search terms. For example, if you run a site on gold investing, type in keywords like:
“How to invest in gold”
“Gold investing tips”
“Gold investing mistakes”
“Top tips for investing in gold”
“Why invest in gold”
So on and so forth. Try to come up with as many search terms as you can. You don’t need to actually read any of the articles that come up.
Just use them as inspiration to come up with your own content ideas. Perhaps open up a few of them to see what they talk about and see if you can elaborate on any of those points.
Writing Your Titles for You Article Topics in an Attention-Catching Way
Once you have specific article topics that you want to write about, how do you write a title that catches attention and generates buzz?
There are a few different ways to do this.
The “X Tips” formula is tried and proven and works in just about every industry. For example, “17 Tips for Increasing Per-Pizza Earnings” would work very well for the pizza parlour market.
A cautionary or warning tale can also get a lot of attention. For example, “Sneaky Ways Your Delivery Guys Might Be Stealing From You” would instantly grab any pizza shop owner’s attention.
You can use the most shocking or attention-catching part of a story in the article title. For example, “His Customers Paid In Pennies, But When He Counted His Tips …”
Finally, if you have a really great topic, you can just use a straightforward description of the topic. For example, as discussed before, “How to Know When to Replace Your Pizza Oven” would likely work quite well as an article topic.
If you have both good topics and well-written titles that can catch and keep people’s attention, you’ll have yourself successful article topics.
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