Archive for affiliate marketing
In affiliate marketing, you really don’t want to try to sell untested products or products that aren’t already performing well for other marketers. Instead, you want to find products that already have a proven track record.
Because those products have already been shown to convert. You know that if you send traffic to those products, chances are you’ll make money. Also, those products often already have solid brands behind them, making it even easier to promote them.
Here’s how to find affiliate products that sell well for physical products, digital products and for CPA offers.
==> Physical Products
The best way to find physical affiliate products that sell well is to head over to Amazon.com and take a look at their bestseller lists.
You can look at the overall bestseller lists, or you can go into a specific subcategory.
For example, let’s say you run a cooking website. To find appliances like blenders or waffle makers to promote, just head on over to Amazon’s cooking section.
Look for the top selling products in the category. Chances are those products will perform very well.
==> Digital Products
The best place to find high converting digital products is ClickBank. In addition to being the largest online repository of digital products, ClickBank’s statistics make it very easy to figure out which products are selling well.
The primary gauge of whether or not a product is doing well is its “gravity” option. Look for high gravity products. Any product with over 100 gravity is guaranteed to have a strong conversion rate.
Make sure that in addition to looking at the gravity numbers, you also take a first-hand look at the sales page and the product. Make sure it’ll mesh well with your audience and that the core message of the product matches yours.
==> CPA Offers
Finding high converting CPA offers is much more difficult than finding high converting physical or digital product. Unlike other products, CPA offers don’t have a centralized way of finding statistics.
Sure, you have search engines like OfferVault and affiliate networks that offer EPC (earnings per click) data. Some affiliates try to find high converting offers by sorting for the highest EPC.
Unfortunately, this is horribly inaccurate. Since so many affiliates are promoting the product through both low EPC methods like PPV and high EPC methods like PPC, the EPC numbers are more or less completely unreliable.
So what’s the best way of finding profitable CPA offers?
The answer is through internet forums. Specifically, internet forums such as WickedFire that are frequented by CPA marketers. These marketers will rarely reveal the specific offer on the specific network they’re promoting, but if you browse the forums you’ll find that top offers are often mentioned.
Once you have a sense of which offers are doing well, you need to split test several versions of that offer between different affiliate networks to find the highest payout and conversion rate.
That’s how to find profitable physical, digital and CPA offers to promote.
Why would you consider Amazon Affiliate Marketing?
Well it seems like affiliate programs are all the rage these days, and why not?
It is a good way to create an income stream with very little work. One such program is Amazon.com.
Before we get Into Amazon Affiliate Marketing, What Are Affiliate Programs?
In case you are a newbie in the world of affiliate marketing, here is a quick tutorial about the concept.
Affiliate marketing basically involves selling products for others and earning a commission on those sales or sales leads.
There are many advantages to this model. First, you don’t have to house any inventory.
The products are managed by the affiliate program owner, in this case Amazon.com. There is nothing for you to keep up with.
Second, you don’t even have to come up with tools to promote the products. The affiliate does that for you as well.
They provide an affiliate’s toolbox filled with all sorts of goodies that help you to get started.
You can use different codes on your site to embed pictures, text or both with your affiliate code so that it traces back to you when someone clicks on the links.
Third, you don’t have to monitor the clicks. All of that is done for you, by the affiliate owner. They compute your payment and send it to you.
So, what’s your responsibility?
Successfully promote the product and drive traffic to your site so others will take advantage of the offers displayed there. But, that is a subject for another time.
What about Amazon Affiliate Marketing?
Amazon is a pioneer in the affiliate marketing model.
When you are growing a company it is often hard to also grow the advertising. There just doesn’t seem to be enough hours in the day.
Amazon have developed a strategy whereby others help to promote the products and services that they offer for a percentage of the commission on the sales.
It’s ingenious, actually. Now, someone else is working for you so you can concentrate on other business aspects.
With using Amazon Affiliate Marketing, you are backed by a brand that people trust.
When you promote any of their products, potential customers already know that it is good quality so you don’t have to sell them on that. The products practically sell themselves.
But, before joining any affiliate program, even Amazon.com, read the fine print.
Know about fee structures, payment schedules and what you are getting to help you be a successful affiliate. This will help you evaluate whether the program itself is worth the effort.
If you are looking for a constant income stream that gets better over time, then this one may work for you.
Some are skeptical about the low starting commission rate. However, while it is low compared to other programs, you can grow that as quickly or as slowly as you want with increased sales each month.
Also, Amazon.com pays quarterly. You won’t see a check until the end of the first three months depending on when you sign up. So, it is not a quick bucks kind of program.
Is Amazon Affiliate Marketing worth it? That depends on your needs and affiliate marketing goals.
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