Your lead conversion rate is perhaps the most important factor to improve if you want to create a successful affiliate marketing campaign.

If you have a 2% conversion while your competitor only has a 1% conversion, it becomes very hard for them to compete.

 

How do you raise your lead conversion rates as an affiliate marketer?

You Start by Getting More Targeted Traffic

Start by improving the quality of your traffic.

One easy way to do this is to narrow down your keywords.

For example, if you’re selling sports shoes, instead of bidding for keywords like “Nike shoes” try going for specific models like “Nike Sprint Runner 2011.”

Also try cutting down on broad match or phrase match terms, and go for exact match terms instead.

The principles of getting more targeted traffic apply no matter what kind of traffic source you’re using.

Use Keyword Pass Through & Geo-targeting

Let’s say someone who lives in Boulder, Colorado typed in “Nike Shoes” and landed on your site. Which of these headlines would be more appealing?

“Buy Sports Shoes Online Today” or “Buy Nike Shoes Online, Delivered to Boulder in 48 Hours”?

Naturally, the latter is going to be more appealing.

Two quick ways to increase your lead conversion rate on anything you’re promoting is to add keyword pass-through and geo-targeting.

Keyword pass-through simply means passing the keyword someone typed in to get to your website to your landing page, and using it in the headline or body copy.

Geo-targeting involves using the IP address of the browser to detect where they’re located and then using that to increase conversions.

There’s a free script you can use from MaxMind.

Split Testing

Ultimately, the only way to really increase your lead conversions consistently is to split test on a regular basis.

If you have a small amount of traffic, start with basic A/B split tests that tackle large differences in your website.

If you have a profitable campaign that’s getting significant amounts of traffic, try using multivariable testing to figure out the best possible combination of factors.

Starting Your Lead Conversion With an Email List

If you have a campaign that’s profitable or breaks even on the front end, you might want to consider setting up an email list.

Setting up an email list will allow you to promote multiple affiliate offers to the same traffic source.

Since you’ve already proven that you’re able to get buyers to your landing page, you’re likely leaving money on the table if you don’t try to get them on a list.

These are a few proven tactics for increasing your lead conversions as an affiliate marketer.

The most important habit you could get into is regularly trying out different ideas.

Affiliate marketing is often just about trying out as many different things as possible until one sticks.

If you found this article useful, please share it with someone that you feel could benefit from it. Or feel free to leave a comment below.

P.S. To find out how I make money by blogging about the term “How to Increase Your Affiliate Lead Conversion”, just click here.